Are you using video marketing to grow your business? If not, you’re in serious trouble. Video marketing is the hot ticket to success now. And there are some seriously impressive stats to back it up. For example, research shows that 80 percent of the world’s internet traffic will be video by 2019. And, 64 percent of viewers make a purchase after watching branded video content. Also, it’s been found that video drives a 157 percent increase in organic traffic. And the list goes on and on… So, how do you start video marketing so you can include your brand in these impressive statistics? Read on to learn how the best video marketing tips tricks and shortcuts.
The Best Video Marketing Tips Tricks and Shortcuts
1. Determine the Purpose
Before you dive in head first to video marketing, you first need to plan out your purpose. Basically, you need to know why you are creating the videos you are creating, as well as the goals for each video you create. For example, let’s say you would like to do some video marketing for your restaurant. You could create a video that highlights all of your dinner specials, with the goal being to get people to order more of the pricier entrees. If you work as a chiropractor, you could make a video about common reasons for back pain and how to tell when’s the right time to seek medical treatment. Or, maybe you’re a gym owner. You could create a video that gives viewers a tour of your gym and then different workout classes available. There are a thousand more examples we could list, but the point is, every single industry can benefit from video marketing, just so long as their purposes and goals are defined.
2. Plan Your Call to Action
Even the most informative marketing videos can fall apart if there is no call to action at the end of them. Once you know the general outline of your film, you need to decide what actions you want viewers to take after watching it. For example, do you want them to sign up for some sort of membership? Do you want them to visit your blog for more information? Do you want them to sign up for a free consultation? Or, maybe you want them to purchase one of your products? Whatever it is, each and every video you create should have a definitive call to action in it.
3. Start Small
If you’re creating your own videos from scratch, it’s very important to start small so you don’t get overwhelmed. Don’t worry about looking like the next Steven Spielberg in your first video. Instead, focus on creating something that’s achievable. And, focus on providing your viewers with helpful content. The whistles and bells will come once you’re more experienced.
4. Write Compelling Headlines
If you post your marketing videos on social media channels like YouTube, you are going to be competing with a sea of other videos. How do you make sure yours stands out? Well, it really all begins with the title, as this is the first thing that viewers will notice about your video. So, how do you write a title that stands out from the rest? For the most part, you’re going to follow the same rules as when your writing blog post titles.
Your video title should:
- Make a promise to your viewers
- Evoke the emotions of viewers
- Be optimized for SEO
- Be the best of the best!
For example, a catchy video headline could be something like, “The 10 Secrets to Losing Belly Fat That No One Talks About”.
5. Find Your Target Audience
Just like any marketing materials you create, you need to find your target audience. Figuring out who your target customers are will make it a lot easier to find the focus of your marketing videos. So, do some research and figure out who is buying most of your products and services. This will help you create videos that speak to this demographic.
6. Be Aware of the Buyer’s Journey
In order to create successful marketing videos, you need to be aware of your buyer’s journey. Once you know who your target audience is, you can create videos that reflect what stage your audience is in the buyer’s journey. Let’s take a quick look at the different stages of the buyer’s journey and what types of videos you can create for each stage.
The awareness stage is the stage in which your buyer wants to solve a problem. At this stage, however, buyers oftentimes don’t even know what they’re looking for. Therefore, you should be creating videos that will help your viewers recognize what they need by providing helpful insight.
Here are some elements of great videos at the awareness stage of the buying journey:
- Short, around 30 to 90 seconds long
- Helpful content, usually in the form of how-to videos
- Videos that are upbeat and fun, and touch on your company’s culture and brand’s mission
- Content that is inspirational and motivating
- Contain CTAs that lead to other more in-depth forms of content
The second stage of the buyer’s journey is the consideration stage. At this stage, your buyer is fully aware of the problem they want to solve. So, they are now researching different options to resolve their problems. Therefore, if your buyer is in the consideration stage, you should be showcasing videos that offer solutions to their problems.
Videos at this stage will likely contain the following elements:
- A bit longer, about 2 to 10 minutes in length
- Entertaining and informative
- Explainer videos
- Product demonstrations
- Testimonials and case studies
- CTAs that lead to the next stage of the buyer’s journey (Decision Making)
This is the stage where your buyer is finally ready to purchase something. They are deciding the exact product they want to purchase in order to meet their needs, as well as who they should purchase it from. In these videos, your job is to make sure you make it a no-brainer decision that the viewer should be purchasing their products from your company.
Videos at this stage of the buyer’s journey will likely contain the following elements:
- Short-form or long-form content, of any length
- Unbiased reviews and testimonials
- In-depth guides to product features
- CTAs that lead to discount or purchases
Don’t think your job is quite over after your viewers have purchased your products. Obviously, you want to keep them coming back for more and more purchases. Therefore, the goal with these videos is to make your current customers happy.
In order to do this, videos in this stage should contain the following elements:
- Should be short, sweet, and to the point
- Say “thank you” to your customers
- Sneak peek videos for new products
- Videos that are just for fun and show off your brand a
- CTAs that link to other fun content or a similar topic
By creating videos that follow along with your buyer’s journey, you will be much more likely to succeed at video marketing.
7. Write a Killer Video Script
Your videos can have all the bells and whistles, however, if you’re not saying the right things in it, viewers are going to turn it off. Therefore, it’s very important that you develop a killer script for your videos. While doing some unscripted videos here and there is a great idea, it’s best to write a script and stick to it for the first few videos, or until you get the hang of it. A killer video script should contain the following elements:
State Your Message Right Away
Your video should state the message, or purpose of the video early on. Ideally, with the first 30 seconds. This will help your viewers understand what they need to pay attention to in your video.
Speak Directly to Your Viewers
When developing your script, you should also make sure you are using language that speaks directly to your viewers. You should be using words like “you”, “yours”, and “we”. This will help your audience feel more connected to your videos.
Tell a Story
Everyone loves a good story, and your video script should definitely be telling one. Don’t worry, you don’t need to be Shakespeare to put together a good story. All you need to do is make sure your video script contains elements that relate directly to addressing the viewer’s needs. For example, if you are doing an ex-plainer video, you’ll want the first portion of your script to focus on presenting a problem, the second to focus on introducing a solution to that problem, the third part to focus on explaining how that solution works, and the fourth part to focus on a call to action. Avoid things like dry statistics and facts.
Throw in a Dash of Humor
Just like everyone loves a good story, everyone also loves a good laugh. Therefore, don’t be afraid to throw in a dash of humor in your video script. Just make sure your attempts at humor fit in with the story you are trying to tell, instead of distracting from it.
8. Interact with Your Audience to Grow Your Audience
One of the biggest advantages that video marketing provides is that it gives you an opportunity to directly interact with your audience. From responding to viewers’ comments to creating follow-up content, there are a number of different ways you can interact with your audience. When you are just starting the video marketing process, make sure you take full advantage of every interaction you are presented with. Make sure you respond to each and every single viewer’s comments. And, that you’re also commenting on other users’ videos and providing links to them as well. The more you invest in your audience in the initial stages of video marketing, the more likely they are to invest in your brand and spread the word about it down the road.
9. Share It Like Crazy
Another key component of video marketing? Make sure that once you create your videos, you are sharing them like crazy. Even the best videos won’t get that many views if they are hiding in the dark corners of your website. So, spread your video as many ways as you can. This means that in addition to your website, you should also be uploading your videos, to Youtube, and every other social media channel that your company uses. And, while YouTube is the main video channel everyone uses, you should also be uploading your videos to other channels like Dailymotion, Break, and Vimeo. This way, your videos will reach as many people as possible.
10. Add Transcripts When Posting Videos to YouTube
Many people don’t know this hack, but you can actually add transcripts to YouTube videos. Uploading a transcript of what is being said in the video can give a major boost to your SEO, as there’s a good chance that your video contains some keywords that will help improve your rank.
11. Optimize Your Content for Higher SEO Rankings
Speaking of keywords, it is also extremely important that you optimize your content so you can rank higher in the SEO results and drive more traffic to your site. What does this mean, exactly? Well, beyond making sure the right keywords are included in your script, you should also make sure you are optimizing your tags and meta descriptions. This means that for each video you create, you should be choosing a keyword that you want to rank for. For example, the keyword may be “Best Restaurants in Los Angeles.” This keyword should not only be included in your video script, but it should also be included in your title, meta description, and meta tags.
Now’s the Time to Put These Video Marketing Tips Tricks and Shortcuts to Use and Watch Your Success!
Now that you know all of the best video marketing tips, it’s time to put them to good use. Some of these tips are very easy to implement on your own, while some you may need a little expert guidance for. Therefore, if you have any questions about these tips, be sure to drop us a comment below. Otherwise, click here to learn about the top secret to online marketing success.
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