Become an Affiliate Marketer and Enjoy Liberty in the Spirit of Juneteenth
The people who make up a free society will occasionally take at least one thing for granted: Freedom.
But that freedom, however, has come at a heavy price. Juneteenth exists to keep that heavy price front
of mind. Liberty is as much a responsibility as it is a gift. It is also an aspect of affiliate marketing
which those practice that trade know intimately well. Also in line with Juneteenth is the “come one,
come all” aspect of affiliate marketing. This is the truly marvelous aspect of affiliate marketing: It is
legitimately open to anyone. Your dream is to work for yourself and to become an affiliate today. We
can present you with a pathway leading directly to the realization of that dream. Why not use
Juneteenth as your “no later than” date? But first, there is a good deal worth knowing about affiliate
marketing. What does it mean to be an affiliate marketer? What is short-term earning potential?
Long-term earning potential? Is it easy? Is it difficult? What is expected of me? The road to financial
and professional liberty awaits. And though it will not be as long and as painstaking as the historical
road to Juneteenth, it is not entirely without its share of hurdles.
Understanding Affiliate Marketing
Okay, the concept of affiliate marketing is often made more complex than it is. Admittedly, a lot goes
into being a successful affiliate marketer. But none of that truly ties in with the basic definition of affiliate
marketing. We’ll explain this simply to get you comfortable and familiar with the idea on a fundamental
Affiliate Marketing Plainly Explained
Businesses need to sell products and services. They go about this in many ways. One of these ways is via
affiliate marketing. When you become an affiliate marketer, you are essentially partnering with the
business in a promotional capacity: You promote their products and earn a share of the profits based
on sales directly attributable to your efforts. It is sales. You are selling. There is one important difference
of which to be aware—you are not an employee. Rather than selling on a payroll or looking to retire a quota,
you are effectively a sales adventurer. As an affiliate marketer, your online promotional efforts either drive
sales or they do not. If they do, you will make money. If they do not, at least you don’t have a quota to
worry about. That is key to the spirit of freedom underlying this profession, much as liberation is central to
What Does Affiliate Marketing Do for the Business?
There’s a great deal of noise in the sales/marketing realm these days. Media platforms are saturated with
advertisements of all sorts, and consumers are conditioned to ignore these either actively or passively.
Once in a while, an advertisement will match well with a receptive consumer (or web surfer), but the
majority of online, television, radio, and print ads are simply lost on their audience. Affiliate marketing
leverages something else entirely, something fundamental to the way humans live. Affiliate marketing
relies on social connections, on the credibility one person is able to establish with another, and with the
general sense of trust people develop between themselves when the groundwork for as much is in place.
There is simply no way a company of any size can go about that in any individualized capacity. The best
they can hope for is an accurate slicing up of the demographic pie with the aim of positioning their products
before consumers whose needs and buying interests seemingly align well with said products. This often
works, but it often doesn’t. Affiliate marketing creates a series of niche sales channels which more precisely
What Can Affiliate Marketing Do for Me?
Affiliate marketing allows you to earn money by tapping into your professional networks, social channels,
and any online communities you are able to cultivate or strategically tap into. There is an entrepreneurial
aspect to the work of affiliate marketing which appeals to many who cherish their professional freedom
and are attracted to the idea of being paid commensurately with the value they create. This Juneteenth,
keep that desire for freedom prominently positioned within your mind. Unlike the standard entrepreneurial
model, affiliate marketing relies on the goods and services of existing companies. What this means is that
your fire, ambition, and desire to do well financially can be channeled into the singular aim of producing
sales figures, rather than on creating a good or operating in a consultative capacity. Your sole aim is to
create buyers for the company or companies with which you are affiliated. Sound good? Read on.
Affiliate Marketing Tips: The Requirements to Become (and Remain) an Affiliate Marketer
The affiliate marketing profession is open to one and all. If you feel yourself drawn to a lifestyle of creative
selling and revenue-based income, this is very likely your calling. But know that there are several steps to
achieving and maintaining success in this business. The work is ongoing, but with a handful of upfront
steps, you can easily lay the foundation for a thriving and sustainable career. It’s best to think of your
affiliate marketing platform as a machine. All machines require maintenance, upgrades, replacements, and
safety checks. But if designed intelligently and with long-term usage in mind, keeping them in good working
order will prove a more manageable process than might otherwise be the case. Construct your affiliate
marketing with that analogy front of mind. The dividends will become plainly apparent almost immediately.
Prominent among these will be a freedom rarely found in traditional sales roles, not of the exact sort
celebrated on Juneteenth, but of a sort all working professionals can appreciate. Review the steps/
considerations below and come away with a clear understanding of what you need to do when setting up
shop (so to speak) as an affiliate marketer.
1. Choose a Field/Industry
Think of this as little more than a starting point. As an affiliate marketer, you are not limited to affiliating
with any one business. In fact, you are encouraged to keep an open mind on that front. If you prove yourself
capable of effectively, accurately, and profitably promoting a given company’s goods or services, you will
almost certainly be capable of doing the same for others. The principles tend to remain consistent in many
regards. However, it stands to reason that if you are new to this profession, the fewer unfamiliar items to
absorb the better. Why trouble yourself with learning a trade (affiliate marketing) and an industry at once?
The former will keep you sufficiently busy as it is. When choosing an affiliate business, keep an eye open for
something about which you are knowledgeable, or in which you have a strong interest. Approaching this
aspect of affiliate marketing from that angle will ease your introduction into the field.
2. Establish Your Online Presence
It’s an unavoidable reality of your chosen profession—it requires a substantive web presence. To be a
successful affiliate marketer, your website(s) must be clean, professional, intuitive in its use, and reliable
in their functionality. If e-mail capture is the basis (or at least a part) of your marketing strategy, ensure
the capture mechanism works as intended. Also make sure the process is simple to navigate from a consumer
standpoint. Your aim is to promote products and to provide website visitors a means of engaging with
your affiliate business. There are different ways to structure your website, and the option of “setting
up shop” with an established affiliated marketing network is also available to you. Running your site in
the form of a blogging page is advisable, as it allows you to tailor messaging, create new content, and to
develop a following based on the strength of your marketing voice. Whatever approach you ultimately pursue,
ensure your page is aesthetically appealing and well-structured for its primary purpose—driving sales
activity. Your web presence is your livelihood, which means it should be maintained in the manner of a
storefront. Absent engaging in actual conversation with visitors, this is your sole link to the consumer base
with which you are expected to connect. If they are compelled to take action, your income will reflect as much.
3. Engineer a Networking Strategy
The word “synergy” is arguably overused these days. Even so, it happens to befit the affiliate marketing
community unusually well. True, selling is an inherently competitive occupation, but the spirit of cooperation
can still prevail here and there. It might be said that cooperation is central to how affiliate marketing works,
which is more than can be said of traditional sales. This is particularly of affiliate marketers who, because
they operate in distinctive industries, find themselves collaborating for purposes of driving traffic. It happens.
All of this is to say that you needn’t treat yourself like a hermit or a sales professional without a friend.
While there is undoubtedly an adventurous element to affiliate marketing, there is no rule against mercenaries
joining forces when the circumstances are ripe for as much. Where and when possible, learn as much as you
can about what other affiliate marketers are doing. Every day in this business brings a new lesson. Perhaps
a fellow marketer is a day ahead or has simply walked a different path and acquired a new trick. They’ll
likely be happy to share. Remember: There is plenty of web traffic to go around, it’s just a matter of knowing
which traffic aligns with your promotional efforts.
4. Research Affiliate Companies
Once you have a strong handle on the business of affiliate marketing and have delivered results for at least
one affiliate business, it will be time to spread your metaphorical wings and take on a bit more. This means
knowing what companies in your chosen industry are open to working with affiliate marketers. It also
means determining whether your approach to the process will match well with the products or services
those companies are in business to sell. Not every promotional effort aligns perfectly (or at all) with every
widget in existence. You may find it necessary to re-engineer your model to effectively position a new
product before your consumer network, even when promoting within the same industry. Regardless, the
point is that you must always be scouting for new affiliate business opportunities. You simply cannot know
when one well might dry up, nor where another might spring up. If your hard work ends shoehorning you
into a single niche, the results could be financially perilous should that niche suffer from marketplace cooling.
As is often said in matters of finance, keep yourself appropriately diversified.
5. Learn Your Market/Demographic Composition
It sometimes needs to be reminded that consumers are, in fact, people. Being people, they have distinctive
tastes, buying preferences, incomes, et cetera. That said, broadly defined demographic groups are generally
inclined towards particular purchasing patterns in ways which can, with proper tracking, be recognized and
used for marketing purposes. Setup your “shop” in such a way as to target demographic groups accordingly.
Various advertising tools allow for segmenting of populations by age, gender, income level, location, and the
like. Before embarking on a major promotional push, make sure you have a clear understanding of the
audience most likely to be interested in what your message. Your website is invaluable in this regard. Sharp
refining of your content will attract consumer aggregate(s) matched with your affiliated business. As a
professional promoter, your messaging is essentially an ongoing sales pitch, a conversation geared towards
cultivating buying impulses on part of website visitors. Don’t lose sight of that affiliate marketing tip when
adding new or refining existing content.
Becoming an Affiliate Marketer: Conclusion
There are many good reasons to become an affiliated marketer. The earning potential is excellent, the
prospect of being self-employed is attractive, and the ability to execute consumer-facing strategies appeals
to the more creative of sales-minded people. Another aspect of the profession which many enjoy is the
ability to establish and maintain a dialogue with their networks. As the month of June will soon be upon us,
we should take a moment to appreciate the bevy of holidays and important dates therein, not least of which
is the immeasurably important Juneteenth Day (June 19th) which is followed by the Summer Solstice shortly
thereafter. The former of these, Juneteenth, is uniquely inspirational in its history. This date draws its
significance from the abolition of slavery (1865) following the American Civil War, and its spirit of
emancipation is one in which many continue to find comfort and, of equal importance, inspiration.
As is true of anything worthwhile, entrepreneurship is difficult work. Fortunately, the potential rewards are
hugely compelling, and can be financially/professionally liberating. The concept of America as a “land of
opportunity” extends to one and all. People of all backgrounds, ancestries, ethnicities, and cultures can
achieve liberty through prosperity by pursuing their business and marketing goals. Why not do so while driven
by the beautiful spirit of Juneteenth? Incorporating trivia or thoughtful acknowledgement of such dates into
your website blogging will ensure your messaging is resonant in the extreme.
For further reading, check out Start a Business With No Money – A How to Guide