5 Tips Every Network Marketing Pro Needs to Know

86% of buyers would like to ask questions face to face before making a purchase. Herein lies the secret of MLM’s success. 

However, for beginners, MLM can be a complicated, frustrating process. While the pros seem to be making sales and recruiting at every turn, you might be struggling to make your primary sale.

So what does a network marketing pro know? Read this guide to find out what this exciting world entails and the top secrets that inform the pro’s success.

What Is Network Marketing?

Network marketing is also known as affiliate marketing, cellular marketing, multilevel marketing, referral marketing, and home-based business franchising.

The network marketing business model entails making person to person sales by independent representatives, most often working from home.

It’s also among the few businesses that are within reach for people who want to start a business with little capital.

Companies that use this model create tiers of salespeople, who in turn recruit their own sales network.

Salespeople then create a new tier (up line) and earn commissions from their own sales, as well as sales made by people they added into their tier (downline).

When a third and fourth tier sprout, they earn commissions to those directly above them as well.

MLM jobs are not salaried positions. Instead, the earnings of salespeople depend on how many people they bring on board, as well as their sales.

Those who started early and hold a position at the top tiers have the potential to make the most.

With this background, how can you make the most out of your MLM venture? Here are 5 tips to have you selling like an MLM rock star.

1. Find a Product You Love

Among the best career advice out there is to find a job you love. The same goes for when you want to start a business. And it rings true for network marketing as well.

Often times, people focus too much on the income they stand to make by jumping onto any network marketing opportunity that comes along. This is a strategy destined to fail.

It’s rather difficult to sell or talk about something you do not love nor see any value in.

In matters sales, your passion-or lack of it shows-and it affects your business.
A Network marketing pro picks out products they absolutely love and believe in.

This makes it easier to sell as well as to retain customers and get referrals from existing customers.

2. Take It Easy with Family and Friends

Almost everyone knows someone that has a new business idea every so often who wants you to become an immediate customer. Sometimes, you even go out of your way to buy stuff you do not need to show your support.

But what happens if the person keeps barraging you and asking for your contacts for them to do the same? It quickly becomes an annoyance.

A network marketing pro can tactfully walk the line between telling family and friend’s what they do, without turning each interaction into a sales pitch.

You will need to walk this fine line either when selling your products or seeking to add people to your tier.

Learn to take a ‘no’ for what it is. Essentially, this helps you broaden your horizon and seek clients that are a better fit for your business.

Again, when you are making your pitch, gear it towards sponsoring as opposed to recruiting.

While you do need to get people on your tier to make money, having the wrong approach can make people feel used (as a means to profit your business).

To counter this, position yourself as someone who likes to see others win. This means answering their questions, training your recruits and helping them get a foot in the marketing door.

Let the people you come in contact with see the value of the business and in putting in the hard work and how it benefits them.

3. Build Your Product to Be a Network Marketing Pro

Most MLM sponsors will seek to have you concentrate on recruiting new business builders, and this has its place.

However, a legitimate MLM is founded on a superior product, just like any other business. This is whether the product will be bought from you or one of your recruits.

With a sound product in place, customers will love the product and become return customers.

At times, loyal customers convert into new business builders. 
For this reason, spend a chunk of your time building and creating awareness about the products.

The goal is to get the word out and draw in a client base.

You can use social media communities, host parties, sharing product samples or even start a social media account or build a website for your business.

Use these platforms to highlight a problem your prospects have and how they could benefit from your product. You can also showcase how others like them are benefiting from what you have to offer.

Something else to keep in mind is that the sales script is not cast in stone. Network marketing pro’s know that they are selling a product, not a script.

Therefore, qualify your contacts by listening to their specific needs, then tailor your pitch in a way that positions your product as the ultimate solution.

4. Work on a Differentiator

In certain aspects, MLM is no different than other businesses. You are in a field with numerous other representatives offering the exact thing you are offering.

In addition, the products are all from the same company. Why should a customer choose you over another rep?

This is why you need a differentiator to help you stand ahead of the pack.
You have to think of your MLM venture as your personal business.

If this was something you build from the ground up, how would you market it in the face of competition?

Some of the things you can do to be unique is offer personalized services like having a one-on-one demonstration with your customers.

Another thing you can do, if the margins allow it, is to have your own reward program.

This can be rewarding buying customers, new members and so on. 
Your creativity will lead you to the best ideas that will propel your business forward.

However, ensure to thoroughly read and understand the company’s terms and regulations so you can find ways to operate within them.

5. Be Professional

Working independently comes with its perks, but it can also be your undoing. One aspect of achieving professionalism is by remaining ethical and genuine.

Do not make exaggerated or false claims of a product. That’s if you are trying to build and grow a sustainable business.

False advertising never works and is the fastest way to kill your business.
Similarly, do not oversell to new recruits. This is one of the factors can give MLM’s a bad name.

Sell the business for what it is. If it will not turn a recruit into an overnight billionaire, do not sell it as such.

Lastly, keep track of your time and set short and long term goals. This is the only way to measure your success and make changes to your strategy when necessary.

Also, make sure to keep learning and getting new industry insights from MLM gurus.

Multi-Level Marketing vs Pyramid Schemes

Often times when MLM is discussed in not so pleasant terms, pyramid schemes are the culprit.

Pyramid schemes are often times marketed as MLM ventures. However, if you are discerning enough, you can spot the differences.

For one, while MLM has tangible, good quality products for sale, pyramid schemes are not always centered on a product. In the latter, members seek to make money only by recruit new participants.

Secondly, while MLM requires you to network and sell as your recruits do the same, pyramid schemes promise large profits for doing nothing.

Once you make your initial investment, you can sit back and wait for the profits to start trickling in.

Picking a Sound MLM Venture

MLM ventures are not all the same. Picking the right one requires some due diligence from your end.

Take an in-depth look at the companies you would like to join. An online search is always a great place to start.

Here is what to pay attention to:

• Whether the company has a positive reputation for customer satisfaction
• How long a company has been in existence
• Look for any tax liens or lawsuits over deceptive practices
• The information given at opportunity meetings and what they promise
• Companies that have clear compensation structures
• The total expenditure required to start
• A company’s product range, their costs, and targeted audience

 

Note that the lack of negative information online does not necessarily mean a company is above board. Look at the multiple factors outlined above as well as any other red flags that stick out along the way.

Take the Plunge

The only way of becoming a network marketing pro is by getting your feet wet. Like any other business venture, there will be bumps along the road. The key is to take the setbacks in stride.

A sales funnel is an integral part of any business and is something you should invest in to support your venture. Read more here about how to build a great sales funnel.

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